Creative strategy and tactics in advertising
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Creative strategy and tactics in advertising a managerial approach to copywriting and production by Sherilyn K. Zeigler

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Published by Grid Pub. in Columbus, Ohio .
Written in English

Subjects:

  • Advertising.

Book details:

Edition Notes

Includes bibliographical references and index.

StatementSherilyn K. Zeigler, J. Douglas Johnson.
SeriesGrid series in advertising and journalism
ContributionsJohnson, J. Douglas, 1918- joint author.
Classifications
LC ClassificationsHF5823 .Z4
The Physical Object
Pagination324 p. :
Number of Pages324
ID Numbers
Open LibraryOL4109036M
ISBN 100882442295
LC Control Number80023899

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